n-Logue was established to serve the information and communications needs of people living in small towns and rural areas of India. To rapidly scale its operations, the company employs a three-tiered business model based on the belief that delivery and management of Internet services should devolve to the level of the supply chain that comes closest to the user of the service. This decentralised model of operation draws, in large part, from the success of cable TV operations in India.

At the top level is n-Logue, which provides equipment, training and support to the LSPs and kiosks, and also takes care of regulatory and connectivity issues. At the second level, n-Logue identifies and partners with a local entrepreneur (also called a Local Service Provider or LSP) in every area it wishes to operate. These LSPs find subscribers, provide services and collect payments. At the bottom level are the village kiosks, which provide services and information aimed at the rural market. With the help of n-Logue, the LSPs recruits the local entrepreneurs who set up the kiosks.

Thus there are up to three business entities involved in the operation - n-Logue, the LSP and a kiosk operator. All three must thrive for the operation to succeed.